NBC Spot On Auto Studio

FOR AGENCIES AND AUTO GROUPS

Partner with NBCUniversal and put the world of premium streaming at your fingertips

With NBC Spot On Auto Studio, T3 auto agencies get guaranteed CTV inventory on Peacock and NBCU Networks, and an additional 85+ premium channels at competitive rates, PLUS access to a proprietary modular, co-op-compliant creative library that allows your teams to assemble ads and localize them easily. You’ll also have access to an AI voice-over feature that enables full localization of every ad, eliminating the need for costly voice-over studio sessions.

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Simplify CTV/OTT Advertising from Creative to Media Buying

Effortlessly access turnkey, dealer-specific CTV video assets that are fully brand-compliant, streamlining your advertising workflow and getting live faster.

Access Premium NBCUniversal Inventory at Lower Entry Costs

Buy premium NBCU and partner inventory directly from the source, with tiered packages at competitive rates. Inventory is layered with autointender targeting to ensure you are reaching the right audience and outperforming your competition.

Keep Your Agency Fee

Retain your agency fees and avoid DSP fees by using our platform. We also offer a fully-managed, certified reimbursement process for select OEMs.

Transparent Reporting with Real-Time Insights

Gain clear visibility into key performance metrics through our in-platform dashboards with IP attribution and see your campaigns at a glance.

Driving Conversions Through Premium Content

+ 42%

Site Visit to VDP View Conversion Rate

Top 10 Properties Delivered Through NBC Spot On Campaigns

Dateline NBC
Law & Order: SVU
The Office
The Office: Superfan Episodes
Apples Never Fall
Yellowstone
Vanderpump Rules
Modern Family
Chicago P.D.
Brooklyn Nine-Nine

Dealerized Content

Custom, co-op compliant content, developed through Constellation’s technology.

Transparent Reporting

Clear insights into core KPI’s with strategic optimizations through our dashboard.

Premium Streaming Ads

Target premium CTV inventory, now including 2024 Paris Olympics, with zip code level precision.

“Democratizing premium content, once only available at a national or regional ad association level, is a huge win for our entire dealer network and brand.”

Rachael Zaluzec,
Senior Vice President of Marketing and Customer Experience, Volkswagen of America

“What I see here is the ability of leveraging technology to allow [local] dealers to start getting some of the mega tools that the large brands have had access to for a long time. It’s great for dealers.”

Lance Schafer,
LotLinx General Manager

“We were very limited in what we could do before; this gives us greater expansion further outside of our [local] market. We never had the capability of going nationwide. This platform is going to be a game changer for us. It’s going to lead us into the next five to ten years, and it’s only going to get bigger.”

Donald Chittum,
Jack Daniels Volkswagen General Manager

“NBC Streaming and Spot On Auto, through Constellation, have delivered exactly what we are looking for–and more. Since pivoting to their platform, we’ve seen our marketing spend decrease across the group while key metrics like awareness, direct traffic, and most importantly, new sales, have consistently climbed. Their innovative approach and precise targeting have not only amplified our reach but have also ensured measurable results.”

Payden Sewell,
Marketing Director, Carlock Automotive Group