Deliver customized ads in NBCUniversal’s premier shows and live sports, like NBC Sunday Night Football, with zip code-level precision

Advertise in premium live sports programming like NBC Sunday Night Football, Premier League, Golf, NASCAR, MLB, and Big Ten. Our turnkey solution creates and deploys ads at the zip code level, reaching a hyper-targeted audience for your area. Plus, NBC Spot On Auto gives small to medium-sized automotive dealers access to premium ad placements across Peacock, NBCUniversal, Telemundo + 85 top media brands.

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Available for as little as $3,000/month

Dealerized Content

Constellation’s technology creates personalized commercials, developed with Co-Op and brand compliance in mind, allowing dealerships to engage more effectively with their local audience.

Hyper-Local Targeting

Target audiences at a local level in English and Spanish using everything from demographics to shopping habits, right down to zip code targeting.

Transparent Reporting

Clear insights into core KPI’s with strategic optimizations through our dashboard.

Premium Streaming Ads

Target inventory on Peacock, NBCUniversal, and 85 other premium streamers.

Driving Conversions Through Premium Content

+ 42%

Site Visit to VDP View Conversion Rate

Top 10 Properties Delivered Through NBC Spot On Campaigns

Dateline NBC
Law & Order: SVU
The Office
The Office: Superfan Episodes
Apples Never Fall
Yellowstone
Vanderpump Rules
Modern Family
Chicago P.D.
Brooklyn Nine-Nine

Dealerized Content

Custom, co-op compliant content, developed through Constellation’s technology.

Transparent Reporting

Clear insights into core KPI’s with strategic optimizations through our dashboard.

Premium Streaming Ads

Target premium CTV inventory, now including 2024 Paris Olympics, with zip code level precision.

What creative is included in NBC Spot On Auto?

NBC Spot On democratizes premium content for small to medium size automotive dealers, allowing the creation and deployment of micro-targeted ads to the most popular streaming programming. Each enrollment includes a :30 second video template with OEM taggable end cards, monthly offer updates on focus models and dealer specific VO recordings.

Learn more about our creative options here

Custom Creative

NBC Spot On Auto

Packages starting at
$1,500
per month

Programming
Peacock
+ NBCUniversal Programs + 85 streamers

Targeting
Geography + Auto Intenders

NBC Spot On Auto

Live Sports

Packages starting at
$3,000
per month

Programming
Peacock
+ NBCUniversal Programs + 85 streamers
+ Live and On-Demand Sports Package

Targeting
Geography + Auto Intenders
+ All Viewers

NBC Spot On Auto

Spanish

Packages starting at
$1,500
per month

Programming
Peacock
+ NBCUniversal Programs + 85 streamers
+ Live and On-Demand Sports Package

Targeting
Geography + Auto Intenders
+ Spanish Language

Enroll Now

“Democratizing premium content, once only available at a national or regional ad association level, is a huge win for our entire dealer network and brand.”

Rachael Zaluzec,
Senior Vice President of Marketing and Customer Experience, Volkswagen of America

“What I see here is the ability of leveraging technology to allow [local] dealers to start getting some of the mega tools that the large brands have had access to for a long time. It’s great for dealers.”

Lance Schafer,
LotLinx General Manager

“We were very limited in what we could do before; this gives us greater expansion further outside of our [local] market. We never had the capability of going nationwide. This platform is going to be a game changer for us. It’s going to lead us into the next five to 10 years, and it’s only going to get bigger.”

Donald Chittum,
Jack Daniels Volkswagen General Manager